Moving goals

I crossed the $1k monthly recurring revenue mark a little while back which is the 2022 goal I had set for my business. Even though it's a few weeks late, I'm really happy to be crossing it. When I first set that goal back in early 2022, my MRR was close to $100, so $1k was something that seemed really far off and aggressive.

But that's the thing with goals, if you don't pay attention too closely to them they will move on you and you will not give yourself the credit that you deserve. This year I have $3k MRR as my end of year target, which feels like a stretch but do-able. But that means that soon I should be breezing past $1.5k which not that long ago (maybe 2 years) I thought of that as the ultimate goal. A level where I could reach "ramen profitability", or basically be able to pay myself a minimum wage with just the revenue that my products generate.

Of course now that that $1.5k mark is in sight, the goal has suddenly moved out to $3k. But I'm going to celebrate anyway whenever I hit the $1.5k, because up until not that long ago it seemed like a huge achievement. Which brings me to a notebook I found from 2015 where I had written down some goals when I had just started learning to code. The number one goal was to get $1 of revenue through something that I built online.

Thinking about that makes me grateful and proud of what I've accomplished to date even if my business isn't doing huge numbers. But just getting to the point you are creating enough value for over 60 people to pay money to use your products tells you you are doing something right. I try to keep that in mind more and more, as it is easy to keep moving your goals further out without giving yourself the credit you deserve.